Why the Lean Start-up Changes Everything

hbr.org

Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this […]

How lean startup approaches mitigate startup risks such as:

1. Defining the product wrong.

2. Identifying a less appropriate market segment

3. Long technology development cycles.

4. Slow responsiveness to changing market conditions/requirement/competition

5. Decapacitated by 'standard' (legacy) industrial practise that isn't important to new business

Source: HBR, Steve Blanks 2013.