The main character with a dream or problemA conflict, challenge or obstacle the character must overcomeA resolution, achievement or success (unless you’re writing a tragedy)Your customer: the beneficiary of the storyjustcreative.comThe 4-Step Formula to Perfect Your Brand StorytellingMost of us know 3 steps of storytelling: Character, Conflict & Resolution. But there's an essential 4th step to genuinely appeal to customers & grow your brand.