Listen to your customers, and don't listen to your customer!

There is probably one part of the product management job we can all agree is the hardest - people. People are unpredictable, have strong opinions and unconscious biases, and many people in your organisation have more power than you, yet are wrong just as often. In this illuminating talk by Dave Wascha, CPO PhotoBox from Mind the Product San Francisco 2017, shares about discovering what customer really wants.

https://youtu.be/i69U0lvi89c