Profit levers - Price, Variable Cost, Volume, Fixed Cost

1% increase in price, brings 11.1% increase in profit.

1% reduction in variable cost, brings about 7.8% improvement in profit

1% increase in sales volume, increase 3.3% in profit

1% reduction in fixed cost, improves 2.3% in profit.

... according to research across hundreds of listed corporates.

Source: Hbr.org