Pattern #1: Bad Bedfellows
Pattern #2: False Start
Pattern #3: False Positive
Pattern #4: Speed Trap
Pattern #5: Help Wanted
Pattern #6: Cascading Miracles
1. Failure is the most important phenomenon – and the least understood
2. What Defines Startup Failure?
3. Why The Real Reasons Are Hidden From Us
4. Avoiding Failure
5. 4 Tactics For Overcoming Catch 22’s
6. 3 Early-Stage Failure Modes
7. Why “Crossing The Chasm” Is Harder Than You Think
8. Early Stage vs. Late Stage Startup Failure
9. What People Get Wrong About Network Effects