# of customer multiply by price = TAM | Spark Launchpad

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Edited: Sep 26, 2022

# of customer multiply by price = TAM

in Product-Market Fit

Your Total Available Market (TAM) size are:

NOT Top Down,
NOT the size of the problem,
NOT the size of the market today,
ARE the number of customer multiply by your price

https://youtu.be/M_RMTC2YmXY

Estimated size should:

be meaningful,
somewhat achievable with the current business model & strategy.
It should target your customer, not someone else's.

Market size estimates is an aspiration and roadmap for a start-up to earn this market share.

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