Marketing Medical Devices - how to
Most companies do marketing the same ways
Online is gaining momentum, albeit at a slow pace
It’s still too much about feature selling
Distributors are treated as a necessary evil
Corporate branding should be a priority
A well-structured service portfolio can help differentiate the company
Sales and marketing alignment is far from optimal
Marketing doesn’t market Marketing
Customer service people are potentially your best sales reps
Marketing needs to work with a P&L
6 Views