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2 Problem-Solution Fit

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Customer Discovery - Structuring an Interview

How can I conduct a better interview to uncover customer needs?

Here is some suggested structures:

  1. Tell me about the last time _____

  2. What was the hardest?

  3. Why was that hard?

  4. How do you solve it now?

  5. Why is that not awesome?

Ground rules:

  1. No pitching

  2. No hypothetical questions - No "Would you...", "will you"



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