2 Problem-Solution Fit

This is a tool that simplifies the design of a business with 9 key considerations:

Desirability

1. Target customer segment

2. The value proposition to the segment

3. Channels more customers

4. Relationships to build to maintain revenue stream
   

Feasibility

1. Key scope of activity within the business

2. Key resources that support the activities

3. Key partnerships that enable and reduce cthe ost of business
   

Financial viability

1. Total cost to operate (annually)

2. Total revenue generated (annually)