top of page

2 Problem-Solution Fit

Public·1 member
Back
Patrick Ng

Crossing the Chasm - A summary


5 customer profiles based on buying behaviour:

  1. Innovators

  2. Early Adopters

  3. Early Majority

  4. Late Majority

  5. Luggards


Each profile has peculiar characteristics and requires different actions to capture.


Generally, buying behaviour can be summarised as follows.

Why do people buy?

  1. Novelty (it's new)

  2. Solves an urgent problem

  3. Solves more problems better than existing

  4. Friends recommended it

  5. Existing solution had gone obsolete

36 Views
bottom of page