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3 Product-Market Fit

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Patrick Ng

# of customer multiply by price = TAM

Your Total Available Market (TAM) size are:

  1. NOT Top Down,

  2. NOT the size of the problem,

  3. NOT the size of the market today,

  4. ARE the number of customer multiply by your price



https://youtu.be/M_RMTC2YmXY

Estimated size should:

  1. be meaningful,

  2. somewhat achievable with the current business model & strategy.

  3. It should target your customer, not someone else's.


Market size estimates is an aspiration and roadmap for a start-up to earn this market share.

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