Profit levers - Price, Variable Cost, Volume, Fixed Cost
1% increase in price, brings 11.1% increase in profit.
1% reduction in variable cost, brings about 7.8% improvement in profit
1% increase in sales volume, increase 3.3% in profit
1% reduction in fixed cost, improves 2.3% in profit.
... according to research across hundreds of listed corporates.
Source: Hbr.org
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