Conviction vs Evidence
1. Conviction vs. Evidence: The Power of Proof
While passion and conviction are vital, an evidence-based pitch is inherently more persuasive.
Weak (Conviction-Driven): "We will provide a convenience package." (Stating an intent.)
Strong (Evidence-Driven): "Our customer interviews tell us that customers are really more concerned with convenience than price." (Stating a proven insight that justifies your offering.)
Focus on showing why your plan will work, not just what your plan is.
2. Embrace the evidence-based approach & highlight strong signals
The approach is centered on being evidence-based. To reinforce this:
Prioritize and prominently feature strong industry signals in your slides.
These signals demonstrate genuine market validation and de-risk your venture in the eyes of an investor.
Examples of strong signals include:
Purchase Orders (POs)
Paid Trials
Deposits for Goods or Services
These are not just intentions; they are tangible commitments from the market that prove demand.
In summary: Move beyond general statements of belief. Ground your pitch in verifiable data and measurable market commitment to demonstrate that your conviction is supported by concrete facts.