The art of story-telling
In Business Storytelling
Mar 14, 2021
Here's a good read: "Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy", Lawrence Vincent, 2002. https://www.amazon.com/Legendary-Brands-Unleashing-Storytelling-Strategy/dp/0793155606 "Vincent, a chief strategic officer in a marketing agency, describes legendary brands as brands whose popularity is rooted in emotion, identity, and personal philosophy. He asserts that legendary brands such as American Express, Apple, and Harley-Davidson forge bonds with consumers through narratives and myths, and shows how marketers and brand managers can learn to think like storytellers by understanding the narrative cycle that binds consumers to the brand. Annotation c. Book News, Inc., Portland, OR (booknews.com)"
Why failure is important in business
In Venture Builder Mindset
Financial Model vs. Business Model vs. Revenue Model - What is the Difference?